Develop argument for use of manufacturers representatives, Marketing Management

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Develop argument for use of manufacturers representatives

Problem

i. Do you agree with John Slager's statement that "it is now pretty obvious to all of us that using our own sales force would be out of the question from the standpoint of costs?

ii. Develop an argument for the use of manufacturers' representatives to distribute the relay. Develop an argument for the use of industrial distributors.

iii. Could a combination of manufacturers' representatives and industrial distributors be used in the channel design?

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