Using the company researched for last week’s IFE analysis Learning Assignment (Apple, Inc), perform another step in the strategic analysis by using the following strategy formulation analytic tools:
Learning Activity #1 1. Develop and discuss the purpose of a Boston Consulting Group (BCG) Matrix
Learning Activity #2 1. Develop and discuss the purpose of a Qualitative Strategic Planning Matrix (QSPM)
As always, title and label your matrices, and discuss with rationale supporting for your explanation and be sure to reference your statement using proper APA formatting. Please do not attach any matrix as a file.
The company I researched was Apple, Inc.