Homework: Using the ROPE Process in Consumer Relations
The issues public relations professionals deal with are often complex. Frequently there may be gray areas or questions about related issues that require careful research and planning to address. For example, research on the negative side effects of a new drug might produce different findings. Different parties in an argument will structure pros and cons that, while truthful, will support only that organization's argument. A powerful anecdote, though statistically insignificant, can generate questioning of carefully conducted scientific research.
In this homework, you will explore a situation that involves real estate development and historic preservation, two areas that can generate conflict and require sensitivity to and understanding of several sides of a question.
Imagine you are working with a historic preservation group whose mission includes supporting economic growth in the community. In a written document, complete the following:
Develop an outline consisting of the three or four major components, including message, for a newsletter targeted toward a group of property developers that wants to build on a historic site. Include a rationale for each component.
Write a 3 to 5 paragraph press release about the historic preservation group's position on the issue. This press release will become a part of your Portfolio for the program.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.