Discussion:
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.
Compile the information presented in your previous papers. (The previous papers has been on the a new product launch that will allow consumers to "grocery shop" via smartphone)
Include the following in the presentation:
I need slides on the following sections that are in blue. Slides must have speaker notes and references.
• Explain your promotional strategy for your product or service. (1 slide)
• Include how you will use at least three of the following elements:
o Advertising (1 slide)
o Public relations (1 slide)
o Digital marketing, including social media (1 slide)
o Sales promotion (1 slide)
o Direct marketing
o Event marketing
o Outdoor
• Develop an initial budget for your plan.
• Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
• Provide justification for your choices.
• Explain the evaluation and control methods you will use to measure the success of your plan.
• Your PPT MUST have discussion notes (formatted per APA) with citations.
References - Your paper must have a minimum of four sources (not inlcuding the text book) from the UOP Library and web.