Case study - choose an international company
Consider the operations function of international company, develop an implied strategy and provide a critical analysis of the design of their operations function particularly with regard to the major factors influencing its processes and service concepts.
The decision of a firm to compete internationally will be strategic. While formulating global marketing strategies, how should a firm deal with segmentation, market positioning and international product policy?
Assignment Limits:
Type: Group
Pages: 10pages + Cover + reference