Assignment:
TOPIC: THE PROSPECTS OF BANGLA CATERING(FOOD) BUSINESS FOR BANGLADESHI PEOPLE IN SYDNEY, AUSTRALIA
Need to develop an entrepreneurial product or service that could be commercialised. The product or service should be original and producible (i.e. no science fiction). The primary target market should be local, although secondary markets may be reached via the internet. Pricing, distribution and promotion strategies should reflect this.
Need to prepare a proposal for their entrepreneurial venture as if seeking funding from a bank or Venture Capital source.
Research Requirements: As with any business proposal, any ideas, proposals etc. need to be based on supporting evidence. As this is a commercialisation proposal, need to use a range of appropriate sources to support their proposal - these sources are expected to be a combination of academic theory sources and other statistical fact or trend sources - the latter may be government papers, newspaper articles, research reports or other relevant sources. need to consider carefully the validity of the source and use the information appropriately.
Presentation:
Students should present this idea/venture in exactly 2500 word report containing:
1) A Title Page (consider the design - it needs to look attractive and professional)
2) Table of Contents
3) Background (to the idea)
4) Mission
5) Product (Service) offering
6) Market analysis
a) Industry analysis
b) Competition
7) Primary Target market
8) Marketing
a) Product (probably similar to section 3 above - additional detail where necessary)
b) Pricing
c) Distribution
d) Promotion
9) Critical risks
10) Reference list identifying all sources used - these should also be found in the body of the report where used and referenced using Harvard (Anglia version) referencing.