Plan and develop an e-commerce business model report by including building a prototype website using Joomla! Based on the online business category. You will be required to develop your prototype website using the Joomla!
Report: E-commerce Business Model:
1) Report Structure and Presentation:
Your report should include a title page, Table of Contents (including List of Tables and List of Figures if applicable) and Appendices.
2) Report Letter of Transmittal, Executive Summary and Introduction (Introduction – approx. 300 words)
Your report should include a letter of transmittal, executive summary, and introduction to the report.
Note: Make sure to nominate a name for your prototype website and provide a brief rationale why you used this name in the Introduction to the report.
Report Section 1:
Industry Structural Analysis (approx. 600 words)
An industry structural analysis can help to identify the impact that your online business can make on the overall business environment, primarily in terms of profitability within the relevant industry. Conduct an industry structural analysis relevant to your proposed online business and assigned business category.
When you conduct an industry structural analysis, you have to discuss the nature of competition in the relevant industry of your online business, including the nature of substitute products or services, the barriers to entry, and the relative powers of consumers
and suppliers in the supply chain.
Some of the frameworks you may use for the analysis and discussion are:
- Porter’s Five Competitive Forces
- PESTLE/ PEST Analysis
- SWOT Analysis
Report Section 2:
E-commerce Business Model (approx. 1200 words)
Simply put, a business model is a plan for making money. The textbook explains eight components of a business model. Discuss the following four components of the e-commerce business model for your online business:
1- Value Proposition – how does your online business fulfil customer needs?
2- Revenue Model – how does your online business earn revenue and have a positive return on investment?
3- Market Opportunity – what is the marketspace and its size that your online business intends to operate in?
4- Competitive Environment – what other companies are operating in the same marketspace offering similar products and services?
Report Section 3:
Online Consumer Behaviour (approx. 600 words)
Research has shown that many consumers use the Internet to investigate prices rather than actual buying, which is often done in a physical store. Do you want to entice more online buying rather than just researching on your website? What implications does this have for your online business?
Report: Conclusions and Recommendations to the Business (approx. 300 words)
Your report should include a separate conclusions and recommendations section.
1- Conclusions provide a summary of your key findings from the body of the report.
2- Recommendations provide a summary of the recommendations.
Referencing and Appropriateness of Sources:
References are needed and the Harvard AGPS standard of referencing should be used. Make sure that your reports are completely referenced, comprising any reference to the text book. Your report must comprise in-text references and a List of References.
You must use at a minimum of 10 academically sound sources other than the textbook in completing this report.
Note: The word count doesn't comprise letter of transmittal, executive summary, references and appendices.