Problem:
Describe role of articles, white papers, and e- books in content marketing. How can QC Sports take advantage of content marketing to increase customer base? Use speci?c examples of what QC Sports can do to promote your product line using articles, white papers, and/or e-books. For example, if you worked at a company that sold heavy equipment for construction sites, you might write an article on measures owners can take to prolong the life of the equipment or a white paper that discusses safety measures to take when using the equipment in different terrain. Or you may choose to develop an e- book that provides detailed instructions for mechanics to ?x parts on the equipment.