Discussion: "New Product Process"
Respond to the following
• Create an argument in support of the assertion that the Product Life Cycle enhances marketing outcomes in the health care industry. Provide support for your argument.
• Suggest at least two examples that support the notion of the limiting life span of health care products as a necessity in the ongoing and systematic product succession planning effort.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.