Essay Assignment
Your essay should address the following questions:
• What factors encouraged the entrepreneurs to develop an alternative to the traditional source of primary care?
• What characteristics did the urgent care center concept have that might make it unattractive to mainstream healthcare consumers?
• What assumptions did the developers make at the outset about the demand for such service and the type of consumers who might use it based on how consumers make decisions regarding health care?
• From the market research, did the developers find that the urgent care center model would appeal to the general population or that some segments of the population would find it more attractive than others?
• What was the profile of the best prospects for utilization of an urgent care center?
• Explain the products, product mix, and various ways the developers conceptualize products for the target consumer. How would the product mix at urgent care centers differ from those in primary care facilities?
• Explain how marketing of the urgent care center's attributes should be highlighted to influence the target audience's decision to visit the center.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Marketing-Case-Study.rar