Homework: Marketing Strategy
Follow the guidelines below and answer the questions presented in the textbook's Appendix B: Consumer Behavior Audit as applied to developing a Marketing Strategy. Below is additional information regarding the minimum expectations:
Length: 1,200 words.
Develop a unique marketing strategy from a consumer behavior perspective for a new and improved version of a product or service that you like or create your own product/service. Then select a target market segment for which the marketing strategy will be developed. If you choose an existing product, be sure to select a market segment that is currently not being targeted. Follow the Consumer Behavior Audit in Appendix B to develop the marketing strategy.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.