Project Assignment
Details
Each student will develop a 10-page marketing plan for a new business or a Marketing Plan for yourselfYour project idea must be approved by the instructor.
Submit your project idea for approval. Briefly describe the company you have chosen for your final project. Include the company's location(s), product/service, background, etc. One or two paragraphs should suffice. Wait for acceptance before proceeding with your research.
Make an appointment with the Writing Center.
Submit a one page document which contains a summary of your project progress to date and the date/time of your appointment with the Writing Center.
Submit your marketing plan. The body of your document (not counting title page, executive summary, references, and appendix) should not exceed 10 double-spaced pages. The title page should include the name of the reviewer from the Writing Center and the time/date that your meeting took place. The components to be included in your plan are shown below.
Marketing Plan Components
Title Page
Executive Summary (1/2 to ¾ page max)
Introduction (brief intro to the company - one paragraph)
Mission Statement (1-3 sentences long)
SWOT Analysis (This is an internal and external situation analysis; see Week 1 chat. Do not present strategies in this section.)
Marketing Objectives (These need to be ‘S.M.A.R.T. objectives'. Google this term if you don't know what it means)
Target Market (Write a full descriptive profile of each target market. See chat and slides.)
Positioning Strategy (How does the company want to position itself in the minds of the target market as distinct from, and better than, what competitors have to offer?)
Business Idea: Laundromat and Coffee shop combined.
Do laundry and have a cup of coffee and sit around while laundry washes.
Textbook: MKTG 11th Edition by Charles W. Lamb
Marketing Plan Components
Title Page
Executive Summary (1/2 to ¾ page max)
Introduction (brief intro to the company - one paragraph)
Mission Statement (1-3 sentences long)
SWOT Analysis (This is an internal and external situation analysis; see Week 1 chat. Do not present strategies in this section.)
Marketing Objectives (These need to be ‘S.M.A.R.T. objectives'. Google this term if you don't know what it means)
Target Market (Write a full descriptive profile of each target market. See Week 2 chat and slides.)
Positioning Strategy (How does the company want to position itself in the minds of the target market as distinct from, and better than, what competitors have to offer?)
Marketing mix:
- Product/Service (see topics in Chapters 10-12)
- Price (see chapters 19-20)
- Place (see chapters 13-14)
- Promotion (see chapters 15-18 and Week 4 chat)
Conclusion.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.