Assignment task:
Customer Analysis - Four-Step Process
We will use the following four-step sequential process to complete our customer analysis:
STEP 1. Develop a Target Customer Profile Identify target customer characteristics, including: a. Demographic Characteristics b. Psychographic Characteristics c. Technographic Characteristics
STEP 2. Define the Target Customer's Challenge Identify your target customer's challenge, including: a. Target Customer Job and Motive What job is a priority for your customer? What are they trying to do or accomplish? Why? b. Target Customer Pain What severe problem, pain, plight, predicament, panic barrier, obstacle, or hurdle stands between the customer and a job well done? c. Target Customer Gain What essential outcome/benefit does your customer need?
STEP 3. Create a Target Customer Persona Create a character - personify one person representing your target audience.
STEP 4. Create a Day-In-The-Life-Of (DILO) Customer Journey Give us an example. Show us how it works. Walk us through an example of your character (Target Customer Persona) discovering and using your product/service to ease their challenge and achieve their desired outcome. Once upon a time, Sam..