Develop a SWOT matrix for PepsiCo, Follow all the SWOT guidelines provided in this chapter including notation at the end of each strategy. Include 3 strategies in each of the four (SO,ST,WT,WO) quadrants. Be specific regarding your strategies avoiding generic terms such as forward integration. Use the cohesion case material and the answers to assurance of learning 1a.
Book: Strategic Management 15th edition A competetive advantage approach Chapter 6