Develop a swot analysis on two of the marketing channel


Analyze and discuss factors associated with the most appropriate media mix for an advertising campaign and the skills required to make a media selection.  Why is it important to understand the characteristics of media options? Develop a SWOT analysis on at least two of the marketing channels you might select for an advertising campaign.  Support your analysis with at least three references.

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Marketing Management: Develop a swot analysis on two of the marketing channel
Reference No:- TGS0517324

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