Assignment:
Airline Development Project
Goal:
Develop a strategic plan and organization for an airline that will operate in the domestic US only. This plan will encompass all necessary components to operate a functional and efficient airline.
Requirements:
• The presentation should be conducted using PowerPoint and presented to the class.
• Include the following in your airline project:
o Summary of your proposed company
o What are your objectives?
o What is your mission statement?
o Provide a start-up summary.
o Where will your company be located? What type of facilities are needed?
o What type of aircraft will you be using?
What is the flight schedule?
How many pilots/flight attendants/ramp/gate agents/ticket agents?
o What type of maintenance will you provide? In-house? Contract? How many maintenance employees?
o What type of services, amenities will you offer?
o Market analysis: Who is your targeted customer base? Who is your competition?
o What are your financial expenses? Give a projected 5-year estimate.
How much will you pay your employees?
Procedures:
• StartupBoeing is a good source of information as well
• All airline employees must work together to develop the airline.
• Communication channels should be developed as necessary.
• Work should be allocated among employees to provide for the best distribution as possible.
• Regular meetings should be conducted to provide for sufficient communications and development of all airline components.
• The primary investor, your course instructor, will be available after each class period for consultation.