Case Anaysis - Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy
Develop a promotional strategy for Wyndham Worldwide based on the case "Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy" -- Your strategy should capitalize on the company's main advantages, social responsibility efforts and its relationships with the various stakeholders (e.g., customers, employees, shareholders, communities). The strategy should focus on a specific target market and describe specific objectives.
Promotional Strategy
Content /60
Situation Analysis
Target market characteristics
Brand Positioning
Annual objectives
Unique selling proposition
Creative Strategy
Media Mix/IMC Program
Schedule/Budget
Evaluation
Overall Message and Conclusion
format: /15
3 references
4 pages (not including reference and title pages)
Total /75
Review the website regarding Integrated Marketing Communications and use it as an outline. You can also find the template attached.
https://www.ethicsbasedmarketing.net/students%20section/Sample%20IMC%20plan%20template.pdf