Case Analysis Paper
Develop a promotional strategy for Wyndham Worldwide based on the case "Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy" -- Your strategy should capitalize on the company's main advantages, social responsibility efforts and its relationships with the various stakeholders (e.g., customers, employees, shareholders, communities). The strategy should focus on a specific target market and describe specific objectives.
Content /60
Situation Analysis
Target market characteristics
Brand Positioning
Annual objectives
Unique selling proposition
Creative Strategy
Media Mix/IMC Program
Schedule/Budget
Evaluation
Overall Message and Conclusion.
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