Problem:
Based on the readings for session 2 and brief lecture notes (labeled "segmentation"), develop a profile of a target segment for your own service organization or business, or one familiar to you. Use geographic, demographic, and psychographic variables (including cohort groups and other descriptors in the segmentation lecture PPT and readings) to define one of your customer segments. Remember, the more precisely defined segments will better guide marketing mix decisions and ultimately bring about greater customer satisfaction. Use as many dimensions as you can (at least 15 or so, if possible) and use any internal resources available to you to develop the profile. Look at the video by clicking on the link from the left-hand menu of options (below the Announcements Area link). It refers to an older campaign, but it is still a good example of how Delta Airlines defined its primary target segment (the target has not changed). The video is about 9 minutes long and starts to get into how promotional efforts are aimed at the segment later on. (You do not have to link your segment to promotional efforts for this assignment but seeing that application in the video is helpful in understanding the purpose for?