Assignment Product Launch Plan
Learning Team Assignment: Product Launch Plan
• Develop a product launch plan for two markets (domestic andinternational).
• Write a 2,800- to 3,500-word paper explaining each of the following elements in your team's Product Launch Plan:
o Product descriptiono Product positioning
o TargetingoMarket needso Market potential and market growth
o Company SWOT analysis(include analysis from both countries chosen)
o The competition
o Marketing
objectives and marketing strategy
o Pricingo Marketing communication (includingpublic relations)
o Distribution strategy (domestic and international marketentry
o Financial information (a budget showing product launch expenses and aunit forecast by quarter for 3 years)
o Marketing research conducted for the plan
Format your paper consistent with APA guidelines.