PowerPoint Presentation
STAGES IN THE CREATIVE PROCESS
FIRST STAGE: SEARCHING FOR CHALLENGES
SECOND STAGE: EXPRESSING THE PROBLEM OR ISSUE
THIRD STAGE: INVESTIGATING THE PROBLEM OR ISSUE
FOURTH STAGE: PRODUCING IDEAS
Use the Four stage process to the following scenario:
Imagine you are the manager of the marketing department for a luxury-brand watch manufacturer. Sales have slowed in recent years, in the wake of the economic downturn.
Develop a PowerPoint Presentation that includes the following:
Identify the source of the problem for employees in your department.
Employ creative-thinking strategies to present a solution to the problem.
Persuade and motivate employees to fully support the plan.
Your presentation should be at least ten slides in length.