Problem: Positioning Strategy
Referring to the Marketing Mix problem, develop a plan to leverage your marketing mix to create a positioning strategy for your product/service. Include the FMOT and SMOT you want your customer to experience.
Next, explain, in a graphic how you will leverage each P to position your product/service with the customer. In a narrative, explain the graphic in detail. Do not leave the interpretation of the graphic to the reader to discern. Always explain the takeaways you want the reader to comprehend.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.