Customer Relationships and Satisfaction
Here are the assignment and instructions, and what would it cost for this to be done?
Career Connection: Customer Relationships and Satisfaction
Instructions:
You are a marketing manager for a local company and you are
developing a plan to improve customer relationships and increase
satisfaction.
Select one of the following types of local companies:
• Florist
• Veterinarian
• Health/Natural Food Store
• Accounting/Tax Preparation
Create a 2,100-word (Doesn't have to be 2100 as long as questions are addressed) Customer Satisfaction Plan in which you include
he following:
• Explain how each type of business might segment the local market
based on consumer/business demographic information, behaviors,
psychographics (attitudes, interests, and lifestyle), geography, and/or
product or service benefits. Support your explanation with documented
facts and statistics.
• Develop a strategy for attracting the target audience to the selected
business and explain your reasoning using marketing principles and
sound marketing concepts. As part of this strategy, select one of the
segments you identified as the main target audience for that business.
• Develop a strategy for building long-term relationships and strong
customer loyalty between the selected business and the target
audience using Customer Relationship Management (CRM), personal
communications/direct marketing, social media, events, publicity, and/or
frequency marketing/rewards ideas.
• Explain each strategy and its related goal(s).
• Discuss some of the tactics that could be used to implement the
strategy with reasons for selecting each tactic.
• Discuss at least three potential methods of measuring customer
satisfaction and loyalty, with examples of the types of questions that
might be explored if a conversation or survey were to be one of your
options.
• Develop one or more messages for initially attracting the target
audience and then for maintaining a strong, mutually-beneficial
relationship.
Cite at least four scholarly references.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
SupportingMaterial:Customer Relationships and Satisfaction Grading
Guide.