Problem: Creativity In Business
You are the Director of Research & Development for a large firm that produces biomedical equipment. In order to remain competitive, you need to determine if you should redesign existing products, or scrap some product lines and develop entirely new products. Use concepts such as synectics, paradigm breakthroughs, techniques of creative problem-solving such as storyboarding, scenario writing, etc. to develop a plan for your company to remain competitive. You have much flexibility in answering this assignment. Justify your response using your textbook, LIRN-based research, and the Internet.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.