Assignment task: Strategic Analysis
As a marketing manager for James Boag Brewery, develop a new product for the Australian market and decide "how new is new". For instance, is the product going to be:
(New to the world, new product lines, or additions to existing product lines, or revisions/improvements to existing products, or repositioning, or a lower-cost version?
(Focus on goods only)
Content
1. Executive Summary
2. Table of Contents
3. Introduction
4. Situational Analysis
5. Market Analysis
6. Competitor Analysis
7. Macro-environmental Analysis
8. SWOT Analysis
9. Target Market
10. Recommendations
11. Reference List