Develop a new product and devise a marketing strategy to launch the product into the market place. Has to be in Power Point presentation. This is the name of our product COMPAL FRESH JUICE. Please do not change the name of our product because we already told our teacher the name of our new product. Marketing Presentation Guideline The marketing Plan Outline Situational Analysis
Internal Environment: How does marketing support my company's mission, objectives and growth strategies?
External Environment: What is the nature of the overall domestic and global market for our product? How big is the market? Who buys our product? Who are our competitors? What are their marketing strategies? What are the key trends in the PESTEL environment?
Swot Analysis: Based on the internal and external environment what are the key Strengths, Weaknesses, Opportunities and Threats.
Set Marketing Objectives: Objectives should be smart
-Specific, Measurable, Achievable, Realistic, Time
Develop Marketing Strategies: Select Target Markets and Positioning: Which segments should we select? How will we position our product for our market?
Product Strategies: What is our core product? Actual product? Augmented product?
Pricing Strategies: What price should we charge for our product?
Promotional Strategies: How do we best generate our product to consumers in the best most efficient manner?
Additional 3Ps Process Physical Evidence People: Review the impact of the additional 3Ps in relation to the development of the marketing
Implementation and control the marketing plan: How do we make our marketing plan happen? What budget do we need? How will we measure the performance of our activities?