Questions to ask are;
Part -1:
1. What could it mean to the business if fully exploited/supported ?
2. Where could it lead the business?
3. What more needs to happen to make it an opportunity ?
4. How do we go about it ?
Part -2:
1. develop a new process that creates a market for itself.
2. Create a market for the process/product and let other business exploit the technology under license.
3. Analyse the proposition to find the sweet spot which will confer the highest degree of competitive advantage - focus effort on maintaining expertise in this area.