Assignment task: Read the case entitled: "Subway's Franchising Challenges in China" in Cavusgil, S. T., Knight, G. and Riesenberger, J. (2014): International Business - The New Realities, Pearson, page 456 and prepare-a-business report for Subway: (rather than the questions at end of the case study). The case study is also available online.
Your task:
You are part of a new team created by Subway headquarter to develop a new international business report to improve their operations in China, regarding country risks assessment and entry strategies. This report must focus on the following sections:
1. Foreign Market Research
2. Risk Assessment (such as political, legal and cross-cultural risks)
3. Entry strategies (such as exporting, joint venture, FDI, franchising and licensing)
4. Additional challenges and resource requirements (such as HRM and Marketing)
5. Recommendations