This Marketing assignment is about the New XBOX One:
- Develop a situation analysis (overview of the product, primary competitors, climate and PEST analysis, and a SWOT analysis).
- Develop a market segmentation strategy with selected target markets.
- Develop a marketing strategy and marketing mix.
- Develop a financial analysis inclusive of short and long term projections.
These are parts of a single assignment about the New XBOX One. The idea is to develop a complete marketing plan. But, you have to show the 4 different parts I highlighted.