Develop a marketing program for orbit to target

Question

Discuss the below in detail:

Q: Examine the following benefit segmentation table of bubblegum market. Which segment do you think has most potential to be targeted by Orbit? Why?

Develop a marketing program for Orbit to target that segment. (Discuss all 4Ps and more)

Market Segment Labels	The Bubbly Chewers	White Teeth Wannabes	Chic Socialites	Long Timers	Fresh Breathers
Primary benefits sought	Flavor/taste	Whitening	Trendy image	Long lasting	Fresh breath
Secondary benefits Sought	Long lasting	Price	Flavor	price	Whitening
Segment Descriptions	Young adults, heavy users, likes bubblicious, occupied by colorful things, active, bold people, looking for independence, sociable	30's-40's, smokers, coffee drinkers, Dentyne, Orbit, self conscious, wealthier, concerned with appearance, yellow teeth, aspire to be famous, worker, stressed.	Young adults, use new flavors, orbit, stride, aspire to be a celebrity or popular, shallow sociable, thin, like new things, party-er, outgoing, extravagant.	Low income, cheap, busy, buy original flavors, functional, financially conscious, need to be occupied, soccer mom, budget oriented, coupon user	Professionals, prefer spearmint, intense flavor, heavy user, busy career, social environments, conservative, functional, quick fix, successful, on the go