Develop a marketing plan (just the financials section) for out new product - Apple TV (e.g. HD screen TV). Note: Apple hasn't offeredthis product in the market yet. We made up the product.
Your marketing plan (financials section) should includes the following:
• Break even analysis
• Sales forecast
o Include monthly sales forecast
• Expense forecast
o Include Expense budget
• Profit projection
• Capital investments (if needed)
You also need to indicate how break-even analysis, sales forecast, expense forecast, project projection and capital investments link to the marketing strategy.
Write at least a 3-page report (exclude tables and graphs) for the financials. If you use any table/graph, please include them in the appendix. Appendix doesn't count towards the 3-page.