Problem: VMM Courier service Ltd is a transportation firm, a business idea. Its aim is to transport packages from Amazon to customers.
Develop a marketing plan for VMM courier service Ltd.
During business plan discuss as following:
- Company background
- External environment analysis by using frameworks such as PESTEL, and SWOT Analysis
- Competition analysis by adopting Porter 5 Forces and competitive advantage
- Market segmentation
- Target Market
- Market research
Conclusion and references