Problem: Marketing Plan: Your company has just developed a new sports drink that is in a container which will keep it cool for up to 6 hours. Develop a marketing plan for this product and then write a paper discussing how you would market the product. This is a 2-part assignment.
Deliverable 1: Develop a marketing plan for this product. NOTE: Not a full fledged plan, but an outline that addresses all the key elements of a marketing plan with a short oratory for that section.
Deliverable 2: Write a paper discussing how you would market the product.