Problem:
I need to develop a marketing plan for a new flavor of Oreo cookie (for example, sour apple Oreo). I need help with research and information in some areas as follows:
Market Size & Growth:
What is the size of the cookie market in the US (in billions). Is it growing, declining, flat? By how much? If declining, where is the business going? Looking for more data in this section. Stick to the US.
Need Analysis:
This product is an indulgent snack/treat. Start from that point and help me . FYI gluten-free is already starting to show the signs of a fad. The number of people that actually suffer from celiac disease and need to avoid gluten is very small.
Pricing strategy:
provide scholarly references and in text citations.