Assignment: Healthcare Marketing
We have identified marketing techniques, personal branding and created a SWOT Analysis. Now it's time to use all of these concepts in a "real world" scenario.
Develop a marketing plan for a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist (eg., newspaper article, journal). The marketing plan must include a cover page, reference page and must be completed using Microsoft PowerPoint.
Answer the following items in your marketing plan:
a. Organizational Summary - Explain why the company is in trouble
b. Analysis of the External Environment - (Public perception, economy)
c. Threats and Opportunities
d. Marketing Goals and Objectives
e. The Target Market
f. Competition - List possible competitors
g. Marketing Strategy
h. Action Programs (Marketing tactics)
i. Budgets - How much money do you think this would cost?
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.