Develop a Marketing Plan for a company/product (new). Make sure that your plan includes the following topics:
- Situation Analysis:
o Market Summary (Market Segments, Market Needs, Market Trends, ..)
o SWOT analysis
o Competition Analysis
- Marketing Plan
o Mission
o Objectives
o Target Markets
o Positioning
o Marketing Mix
o Researches needed
- A report of 10 pages must be submitted by the end of the course.