Assignments
Assignment 1: PEST Analysis On Aetna
Length: 8-10 pages.
You will submit an environmental scan of Aetna using the PEST format. This analysis will be written viewing the company from the outside to the inside. This assessment will consider the knowledge gained from the SWOT analysis generated in Milestone Two and assess the company's competitive readiness from external dimensions, extending to the global marketplace. The scan will include the external political, economic/financial, sociopolitical, and technological trends for a given market environment and a potential market. The information gathered from this scan will assist in the identification of the most lucrative market niche in which to formulate an actual business development strategy in Milestone Four.
A. External Factors
1. PEST Analysis: Complete a PEST analysis on the external factors that affect the company's readiness to compete. What are the political, economic, social, and technological factors that affect the company?
2. Prioritized List: Based on the PEST analysis, examine and address the key issue from each quadrant to assist in the success of your chosen company. Include supporting rationale and research as needed.
3. Readiness: Based on external factors, evaluate the company's readiness to compete in the business environment of the market domain. Support your evaluation with information from your market domain evaluation and PEST analysis.
Assignment 2: Intrapreneurial Opportunity For Aetna
Lenght: 3-5 Pages
Intrapreneurial opportunities are a very different path of development for some companies and must be considered as a possibility for any business development initiatives. One assumption here is that the effort is internally driven from within the firm.
Prompt: Considering your PEST assessment in Module Six on the capabilities and limitations of your company, identify and assess an intrapreneurial opportunity within your company and assess its impact with respect to both the level of effort and resources needed and the potential benefits to the organization. Be sure to consider the appropriate types of analysis discussed throughout this course.
Company: Aetna
Assignment 3: Intrapreneurial And Entrepreneurial Opportunities For Aetna
Length: 8-10 Pages
You will submit the last portion of your draft business development plan for your company, covering the specific opportunity assessment along with the trends and discussion on sustainability. This plan will be based on the results of Milestones One and Two in that it will consider that past forces of market change and the current capabilities and limitations of the company. This plan will align the company's efforts to exploiting intrapreneurial opportunities as well as entrepreneurial opportunities, depending on the company's capabilities. The plan should reflect consideration of potential future impacts on these plans such as changes in the economy, market position, technology innovation, or sociopolitical factors.
Specifically, the following critical elements must be addressed:
A. Entrepreneurial Opportunities: Develop a list of entrepreneurial opportunities outside the confines of the company you selected. Each opportunity in your list should have supporting rationale based on your market domain evaluation and PEST analysis.
B. Entrepreneurial Assessment: Select one entrepreneurial opportunity from your list to assess. How viable is the opportunity? Your response should be supported with evidence from your market domain evaluation and PEST analysis.
C. Trends: Evaluate key trends affecting the global business environment of your selected market domain. These could be geographic, political, or societal trends, or they could be trends specific to your market domain.
D. Impact on Opportunities: Determine how these trends will impact the development of your selected intrapreneurial and entrepreneurial opportunities.
E. Impact on Sustainability: Determine how these trends will affect the sustainability of your selected company. Which trends could be used to improve sustainable business operations?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.