Please write a paper describiing the followings, (use specific examples of ideas and concepts to demonstrate application.)
You have been asked to develop a DRTV campaign for a product. Choose a specific product in the market today for illustration.
a. What would you want to know about the product before developing that campaign?
b. What elements go into an effective DRTV Spot?
c. What specific recommendations would you make for the DRTV elements for this product and why?
Please cite your sources. Specific examples of ideas and concepts are a preferred way to demonstrate application.