Develop a distribution strategy for your cars


1) Tesla Motors is an innovative US car manufacturer making a high performance all electric sports car, the Roadster. They have announced production plans for a new model four door sedan car, the model S, to be delivered in 2012.

You are the Channels Manager for Tesla Motors. Using marketing concepts, explain how you would develop a distribution strategy for your cars.

2) Tesla Motors Website Store Locator page at https://www.teslamotors.com/teslastore/

3) Kristen Hall-Geisler. (2008, March 9). Alternative Dealers Selling Alternative Power. New York Times (Late Edition (east Coast)), p. AU.10. Retrieved July 19, 2010, from Banking Information Source. (Document ID: 1442569501).

4) Going green not boring with new electric Tesla. (2009, April 6). The Gazette,C.3. Retrieved July 19, 2010, from ProQuest Newsstand. (Document ID: 1676638341).

Please provide your response in around 600 to 650 words plus references.

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Marketing Management: Develop a distribution strategy for your cars
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