Problem
Develop a detailed report for a local independent restaurant and the restaurant you have chooses is "YUMYS : fast food restaurant for chicken and seafood in your own neighbourhood and demonstrate how a creative idea and a strong media plan can solve a business Issue/opportunity.
A. Creative Idea Message
a. What is the big creative idea - to promote the outlet that you have developed?
b. Show a rough graphic illustration or picture of what this looks like
c. Remember your creative theme must be ORIGINAL in its development and must work through all the creative media elements
d. Rationalize why this idea works. i.e. what is the link to the USP and target
B. Integrated Communication Strategies:
a. Detail what specific media strategy you are using to reach your audience: i.e. Rifle strategy, shotgun etc.
b. Rationalize in a couple point why
C. Integrated Communication Tactics: What specific IMC activities have you selected?
a. Use a minimum of 4 different IMC tactics. (I.e. Radio, PR, Sampling, Sales Promotion etc...)
b. Illustrate and rationalize with external sources why each of these tactics are a good fit.
c. Explain how they are integrated and connected, and how they link to the overall plan.
d. This may take two to three pages but we want to see a breakdown on all the different Communication mediums. Again, these should be all different IMC activities, not all tradition media activities.