Develop a destination marketing plan


Complete the task in a minimum of 1800 words excluding appendices, charts and tables.

PROJECT:

The student will assume the role of Marketing Manager of a country destination that he or she. The student will develop a Destination Marketing Plan to ensure the success of the chosen country destination.  Application of relevant theories, concepts and models will be required to demonstrate an understanding of the subject.

My country will be about (Jordan):

I need these as my headings for the assignment

1. Executive summary

2. Table of contents

3. Situation analysis

4. SWOT analysis

5. Mission, objectives

6. Marketing strategy

7. Action programs (tactics)

8. Monitoring controls

Conclusion

Appendices (if necessary)

Reference list (acknowledge all sources of information) (intext as well and in the end)

HINTS:

1- deadsea

2- the world wonder in Jordan petra

3- Mount Nebo

4- Royal Automobile Museum

5- Roman theater (Amman)

6- King Abdullah I Mosque

7- Temple of Artemis (Jerash)                   

8- Amman Citadel

9- Downtown amman

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Marketing Management: Develop a destination marketing plan
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