Develop a definition of sports marketing


Create a 7-10 slide presentation on the sports and the entertainment industries. You may use various sources, including your textbook. Be sure to cite any sources used in a reference slide with proper APA formatting. (Cover and reference slides are not included in the count).

You must also use the slide notes function to explain slide contents as necessary.

Be sure to include the following information in your presentation:

Develop a definition of sports marketing and then discuss how your definition represents, or lacks elements of, the text definition. Include the definitions of sports and associations with non-sports products. Review the basic marketing principles, as well as describing what is meant by a sports product. Discuss the relationship between sports and the entertainment industry. Develop a list of examples that link sports and entertainment. Give an example of a sports organization that practices a marketing orientation and why you think it does.

In the last slide (before "References" slide) you MUST use the Florida State Seminoles Football team for the strategic sports marketing process written report due in unit VIII.

You will be constructing a strategic marketing plan for an outside client. The outside client will be the FLORIDA STATE SEMINOLES FOOTBALL TEAM.

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Marketing Management: Develop a definition of sports marketing
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