Assignment: Merchandise Strategy
You have just opened your very own fashion retail store and have been given the task of developing the retail merchandise management plan for the upcoming fall/winter season. To get started, you will develop a merchandise strategy for your store:
• Provide an overview of your business and discuss your retail format and retail position/image.
• Develop a customer profile for your store's target market addressing the age, income, and lifestyle of your target customers.
• Identify six merchandise categories (e.g., juniors' outwear) that you believe your target customers are likely to buy from your store in the
upcoming fall/winter season. Explain your choice.
• Address the pricing strategy you plan to use. Provide a price range for the six merchandise categories you plan to offer in your store (e.g., juniors' outwear, $39.99-$119.99). Explain how your pricing strategy will be supported by your retail format and retail position/image.
• Discuss marketing strategies you plan to implement to promote the merchandise categories offered by your business.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.