Homework: Study of Quest Serviced Apartment Hotel
Length: 3500 words.
Aims of the Module/Assessment:
1. Develop a critical awareness and understanding of strategy and its relevance and application to different contexts.
The learning outcomes assessed in this homework include the student's ability to:
1. Demonstrate a critical understanding of fundamental, contemporary strategic theories and concepts.
2. Critically evaluate and apply appropriate concepts of strategy to practice, across a range of organisational contexts
3. Assess alternative approaches to strategy and justify particular courses of action
4. Evaluate the implications of strategic decisions within different organisational and cultural contexts.
Create a strategic profile of a company of your choice, and then evaluate that company's current strategy in action. Finally identify and develop a strategic recommendationthat you believe would significantly enhance the company's performance in the market place.
Your homework must be written as a business report formatand should specifically address the following four sections.
1. Section 1: Introduction. Introduce your report, the subject, the company and outline the structure to your answer. Within this, you are expected to outline the company's market position, their recent performance, their competitive and the strategic direction they are moving in.
2. Section 2: Evaluation. Develop a comprehensive strategic analysis of your chosen company. You are required to apply a variety of complimentary strategic frameworks (minimum of 5) in developing your analysis of the company, and its internal and external business environments.
3. Section 3: Strategic Option. Develop a critical discussion around a viable and relevant strategic option for your organisation, that you feel can improve business performance. This discussion must draw from the profile and analysis (developed in sections 1 & 2) and should clearly demonstrate the merits, impact implications and risks of your proposed option is likely to have.
4. Section 4: Conclusions. Draw specific conclusions about the strength of the organisation and your report.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.