Develop a comprehensive business


Develop a comprehensive business plan for a new, small business. This business must be a new business venture and not an existing venture. Fully analyze all of the required components of a business plan by clicking the link below to view the Business Plan Outline.

Business Plan Outline

1. Cover letter, but is separate from plan)

2. Title page

3. Table of contents

4. Executive summary

5. The company

5a. Company description

5a1. Vision statement

5a2. Mission statement

5a3. Objectives (optional)

5a4. Company background

5b. Product/ service and industry

5b1. Product/ service description

5b2. Industry description

6. The market

6a. Market and target customer

6b. Competition and competitive advantage

6c. Marketing strategy

6c1. Overall strategy

6c2. Sales plan

6c3. Competitive plan

6c4. Research and development or growth plan

7. The organization

7a. Legal and organizational structures

7b. Key personnel

7c. Related service providers

7d. Location

8. The financials

8a. Critical risks

8b. The deal

8c. Income statement

8d. Cash flow projection

8e. Balance sheet

8f. Start- up costs

8g. Assumptions

8h. Schedule

9. The appendixes

9a. Owner's résumé

9b. Examples of other popular appendixes: Product or service pictures or specifications; customer/ investor contracts; marketing studies or pilot sales efforts; industry reports; price lists; floor plans; advertising copy; customer or spokesperson testimonials; letters of opinion.

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