Marketing Analysis"
SWOT Analysis
Continue with the case study you chose
Write a 3-5 page paper/analysis on your chosen case study (See Week 2) where you consider the SWOT Analysis, Marketing Goals and Objectives for your Marketing Plan.
This week's component is the SWOT Analysis. Consider these elements as you write your paper.
Strengths
Weakness
Opportunities
Threats
SWOT Matrix
Developing Competitive Advantage
Developing a Strategic Focus
Within your paper/analysis be sure to address the following:
Include a title page and 2-3 references.
Only the body of the paper will count toward the page requirement. Only one reference may be located online (not Wikipedia)