Assignment: Cases in Marketing
Length: 1000 words.
Develop a case study analyzing a real marketing problem
Main task
Student must develop a case study analysing a real marketing problem situation where existing problem need to be solved. It should relate the theory to a practical situation;
o Synopsis/Executive Summary
o Outline the purpose of the case study
o Identify the theory that will be used
o Outline the issues and findings of the case study without the specific details.
o Summarise the major problem/s.
o Identify alternative solutions to this/these major problem/s
o Briefly outline each alternative solution and evaluate its advantages and disadvantages
o Choose which of the alternative solutions should be adopted.
o Briefly justify your choice explaining how it will solve the major problem.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.