Assignment:
Part 1: Operation, Technology, and Management Plan
Use the "NAB Company Portfolio".
Write a three to six (3 to 6) page paper in which you provide the following information below.
Operations Plan (1 to 2 pages)
Note: Remember to assign a dollar amount to each operational cost you find, as you will need these figures for your income statement and cash flow.
1. Create an operations plan for your NAB company using the template in the text as a guide (p. 214 | Operations Plan Preparation Form -Click here for help accessing a specific page number in your eBook). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.
2. Provide a rationale for the competitive advantages section using appropriate functional-level and business-level strategies to explain the competitive advantages.
3. Describe your research and development activities and explain how they will contribute to the company.
Technology Plan (1 to 2 pages)
4. Create a technology plan for your NAB company using the template in the text as a guide (p. 227 | Technology Plan Preparation Form ). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.
5. Provide a rationale for the personnel needs section by incorporating appropriate functional-level strategies.
6. Create a management plan for your NAB company using the template in the text as a guide (p. 248 | Management Plan Preparation Form ). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.
7. Using the flow charts on p. 242 as a guide, outline your company's management hierarchy. Note: Charts or diagrams must be imported / included in the MS Word document.
8. Provide a rationale for the management structure and style section by incorporating appropriate functional-level strategies.
9. Format your assignment according to these formatting requirements:
a. Cite the resources you have used to complete this exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
b. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
The specific course learning outcomes associated with this assignment are:
• Create a plan to implement a firm's strategy and manage the change from current operations.
• Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
• Use technology and information resources to research issues in strategic management.
• Write clearly and concisely about strategic management using proper writing mechanics.
Part 2: Business Plan - Draft
You must intend to raise money for your startup company. You can start with money from friends and family but at some point you will need funds from outside investors, either angels or venture capitalists, depending on how much money you project you will need to raise. Another possible angle is to develop money through crowdfunding, assuming your product meets the demand of such audiences.
Before you can raise money, you must develop a business plan that convinces an investor that your company will succeed.
1. Create an Ethics & Social Responsibility Plan.
Note: The Ethics & Social Responsibility plan should account for approximately three to five (3 to 5) pages of the Business Plan Draft.
a. Describe the ways in which your company is committed to being a good corporate citizen.
b. Discuss how your company's activities will affect the environment and identify the steps you will take to mitigate any negative impacts.
c. Determine any health issues / claims related to the product you are making, whether negative or positive. Suggest the strategy your company will use to mitigate any negative issues, and to ensure any positive claims are true.
d. Many beverage products have negative health impacts on certain segments of a population (e.g., children, pregnant mothers, etc.). Suggest your company's plan, through advertising, distribution, and / or other methods, to target and reach only appropriate market segments.
2. Format your assignment according to these formatting requirements:
a. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
b. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
The specific course learning outcomes associated with this assignment are:
• Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
• Create a plan to implement a firm's strategy and manage the change from current operations.
• Analyze strategies for exerting the internal leadership needed to drive the implementation of strategic initiatives and improve operating excellence.
• Use technology and information resources to research issues in strategic management.
• Write clearly and concisely about strategic management using proper writing mechanics.
Attachment:- Marketing Plan and Sales Strategy.doc