Develop a brand name for the product


Discuss the below:

Case Study

The Chocolate Candy Branding

You are a marketing manager for a company that has developed a new chocolate. The chocolate is different in that it contains a large (really extreme) amount of caffeine. Your top management wants you to create a brand for the chocolate and make a great success. You have to prepare a report for the top management.

In the report, you must:

Determine the most appropriate target market(s)

Develop a brand name for the product

Develop the packaging including colors that will be used

Determine the price

Determine the distribution/outlets

Your report should explain the following questions:

Why you chose the target market(s), you did?

How the brand name will differentiate your chocolate with the other competing brands?

Why you used the colors you did and aspects of the lettering?

How did you determine the price?

How your distribution fits with your target market?

Your report should be around 1500 words.

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Marketing Management: Develop a brand name for the product
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