Assignment: Brand Messaging Architecture
Competency
Develop a brand messaging architecture using strategic questioning.
Scenario
An internal newsletter article about Viteze, a new brand of vitamin drinks your company is developing, was sent out and it is a hit. Interest has been generated throughout the company and questions posed to management about the new brand have filtered back to the brand manager. As a result, you are asked to write an email explaining to supervisors, managers and executives the details of your group's brand message. The brand manager stresses that your goal should be to craft a persuasive, well-written message that motivates leadership to support and align with the group's intended plans for the brand.
Instructions
Write an email to leadership explaining and championing the components of the brand messaging architecture for your new product.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.